Better than cheaper non-Canon products as it reverse fits back onto the lens when it is in your camera bag, rather than being left sticking out the end of the lens. This means you don't have a lens hood to store separately from the lens. It is just a question of convenience, but convenience matters when you are lugging around camera kit. It is very tough and just does the job well.
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Do yourself a favour and shell out a few more quid for a genuine Canon good. This one you have to really press it down hard on the lens for it to connect properly. Not my idea of a good lens hood!!
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