The item you selected is unavailable, but we found something similar.

Strategic Marketing by Nigel Piercy, David Cravens (Paperback, 2012) - Picture 1 of 1

Strategic Marketing by Nigel Piercy, David Cravens (Paperback, 2012)

Be the first towrite a review.

simpsonaj (347)
100% positive Feedback

Price:

£10.00

+ £3.39 postage

Estimated delivery Fri, 26 Apr - Mon, 29 Apr

Returns:

No returns, but backed by the eBay Money Back GuaranteeeBay Money Back Guarantee.

Condition:

New

View all details

All listings for this product

item 1 Strategic Marketing, Cravens, David & Piercy, Nigel, Used; Good Book
£2.98
Free postage
item 2 Strategic Marketing (Asia Higher Education Business & Economics Marketing),Davi
£3.28
Free postage
item 3 Strategic Marketing, Cravens, David W. & Piercy, Nigel, Used; Good Book
£3.36
Free postage
item 4 Strategic Marketing (Int'l Ed) By David W. Cravens, Nigel Piercy
£3.50
Free postage
item 5 Strategic Marketing (Asia Higher Education Business & Economics Marketing)-Davi
£3.96
Free postage
item 6 Strategic Marketing by Piercy, Nigel Book The Cheap Fast Free Post
£3.99
Free postage
item 7 Strategic Marketing Paperback Piercy Cravens
£5.66
Free postage

See all 12

About this product

Product Information

Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780071326230
eBay Product ID (ePID)
116042258

Product Key Features

Author
Nigel Piercy, David Cravens
Publication Name
Strategic Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
768 Pages

Dimensions

Item Height
255mm
Item Width
203mm
Item Weight
1195g

Additional Product Features

Title_Author
Nigel Piercy, David Cravens
Country/Region of Manufacture
United States

Best-selling in Adult Learning & University

See all

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)
4.8 out of 5 stars based on 16 product ratings
£0.99 New
---- Used
The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)
5.0 out of 5 stars based on 2 product ratings
£27.99 New
£26.25 Used
Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)
4.9 out of 5 stars based on 10 product ratings
£44.20 New
£34.99 Used
Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)
4.5 out of 5 stars based on 8 product ratings
£7.05 New
---- Used
Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)
5.0 out of 5 stars based on 12 product ratings
£5.99 New
---- Used
Muhammad the Last Prophet: A Model for All Time by Abulhasan 'Ali Nadvi (Paperback, 1993)
5.0 out of 5 stars based on 6 product ratings
£5.99 New
£4.17 Used
Gaza: An Inquest into Its Martyrdom by Norman Finkelstein (Paperback, 2021)
No ratings or reviews yet
£18.32 New
£17.59 Used

Save on Adult Learning & University

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller
£14.45
Trending at £16.14
Trading in the Zone : Master the Market with Confidence - PAPERBACK
£5.99
Trending at £6.67
The Concise Laws of Human Nature by Robert Greene Paperback, English
£7.39
Trending at £9.25
Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable,
£15.60
Trending at £15.96
Silent Spring (Penguin Modern Classics) by Carson, Rachel, NEW Book, FREE & FAST
£9.78
Trending at £10.95
Poor Charlie's Almanack, Charles T. Munger, Hardb
£18.98
Trending at £20.87

Shop by category

Strategic Marketing by Nigel Piercy, David Cravens (Paperback, 2012)

All listings for this product

item 1 Strategic Marketing, Cravens, David & Piercy, Nigel, Used; Good Book

item 2 Strategic Marketing (Asia Higher Education Business & Economics Marketing),Davi

item 3 Strategic Marketing, Cravens, David W. & Piercy, Nigel, Used; Good Book

item 4 Strategic Marketing (Int'l Ed) By David W. Cravens, Nigel Piercy

item 5 Strategic Marketing (Asia Higher Education Business & Economics Marketing)-Davi

item 6 Strategic Marketing by Piercy, Nigel Book The Cheap Fast Free Post

item 7 Strategic Marketing Paperback Piercy Cravens

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Muhammad the Last Prophet: A Model for All Time by Abulhasan 'Ali Nadvi (Paperback, 1993)

Gaza: An Inquest into Its Martyrdom by Norman Finkelstein (Paperback, 2021)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

Trading in the Zone : Master the Market with Confidence - PAPERBACK

The Concise Laws of Human Nature by Robert Greene Paperback, English

Designing Data-Intensive Applications : The Big Ideas Behind Reliable, Scalable,

Silent Spring (Penguin Modern Classics) by Carson, Rachel, NEW Book, FREE & FAST

Poor Charlie's Almanack, Charles T. Munger, Hardb

You may also like

Marketing Paperback Dictionaries & Reference Books

Paperback Marketing Adult Learning & University Books

Nigel Slater Non-Fiction Paperback Fiction & Books

Non-Fiction Paperback Marketing Fiction & Books

Nigel Slater Paperback Fiction & Fiction Books in English

David Walliams Paperback Fiction & Books