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Rural Marketing in India after the Economic Reforms by Gowda Huchhe (Paperback, 2011)

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Product Information

The rural marketing of India started showing its potentials in the late 1980's with a consumer boom triggered by a combination of economic and social factors such as good agriculture, policy of liberalization and the impact of mass media causing changes in social values. The changes blurred the urban -rural divide. While most of the empirical studies are concentrated on the opportunities and challenges of rural marketing in India. Not many of the researchers in the area attempted on the impact of liberalisation on Rural Marketing in India. The present study focusing on the trends and growth of the rural marketing and rural consumer behaviour under the influence of globalisation process. The study is based on both primary and secondary data. The primary data were collected on variable such as household consumer durables, household consumer food items, household non food items, agriculture inputs and machinery and services from the consumers and traders. The study shows that Rural Markets are the new markets which are opening up for most of these packaged goods, they are able ward off competition, generate a new demand and in turn, increase their sales or profits.

Product Identifiers

Publisher
LAP
ISBN-13
9783846598160
eBay Product ID (ePID)
112354757

Product Key Features

Author
Gowda Huchhe
Publication Name
Rural Marketing in India after the Economic Reforms
Format
Paperback
Language
English
Subject
Business
Publication Year
2011
Type
Textbook
Number of Pages
400 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
585g

Additional Product Features

Title_Author
Gowda Huchhe
Country/Region of Manufacture
Germany

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Rural Marketing in India after the Economic Reforms by Gowda Huchhe (Paperback, 2011)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Weapons of Mass Instruction: A Schoolteacher's Journey Through the Dark World of Compulsory Schooling by John Taylor Gatto (Paperback, 2010)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

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